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eCRMby IT Labs India
eCRM by IT Labs India

eCRM features and progress

In developmentLast updated

A CRM for Indian businesses that live on enquiries: mail, WhatsApp, IndiaMART and web-form leads become contacts, deals and follow-ups on their own, so you approve instead of typing. Everything works without AI too; AI only takes the typing away.

  • 25 Ready
  • 9 In testing
  • 6 Planned

Ready: built and passing its tests on our development system. In testing: built and in testing; anything that does not pass testing will be removed. Planned: not built yet; no date promised.

Getting started

  • One sign-in with your IT-Labs account

    Ready

    Your team uses the same login for every IT-Labs product, with passkey or authenticator codes.

  • Set up in one question

    Ready

    Pick your kind of business and your pipeline, fields and stages are ready.

  • Ready-made templates for four industries

    Ready

    Traders, manufacturers, agencies and service firms start with stages that fit them.

  • Import from Excel or CSV

    Ready

    Bring your old contact list in; columns are matched for you.

  • Help on every screen

    Ready

    Each screen says what it is for and what to do next, with short how-to guides.

Enquiries and channels

  • Mail inbox capture

    Ready

    Enquiries to your business mailbox become contacts and deals; repeats and spoofed mail are kept out.

  • Web form enquiries

    Ready

    Leads from your website form land in the CRM straight away.

  • WhatsApp Business inbox and replies

    In testing

    WhatsApp enquiries are captured and you can reply from the deal.

  • IndiaMART leads

    In testing

    IndiaMART buy leads arrive without copy and paste.

  • New enquiries list to approve or set aside

    Ready

    One tap to approve a lead, park it, or undo.

  • Add an enquiry from anywhere

    Ready

    Note a phone call or walk-in from any screen in seconds.

  • Allowed and blocked senders

    Ready

    Block a sender or whole domain, or always trust a customer; each sender has a page with their full history.

  • Notices lane for banks, GST and payment mails

    Planned

    Important no-reply mails are kept apart, with amount, date and reference pulled out.

  • Mailbox handlers and signatures

    Planned

    Choose who handles each mailbox and reply with the right name and signature.

  • Reply from your own mail app

    Planned

    Answer a customer from your phone's mail app and it still lands on the deal.

Sales and follow-up

  • Contacts, companies and deals with a kanban pipeline

    Ready

    See every deal by stage and drag it forward.

  • One timeline per deal

    Ready

    Mails, WhatsApp messages, calls and stage changes in one place.

  • Tasks and follow-up reminders

    Ready

    Nothing is forgotten after the first reply.

  • Custom fields

    Ready

    Track what matters to your business, like product, quantity or city.

  • GST quotes as PDF with UPI QR code

    Ready

    Send a proper GST quote the customer can pay by scanning.

Automation

  • Simple if-then rules

    Ready

    Assign owners, move stages, add tasks or prepare drafts; nothing is sent without your click.

  • Ready-made rule presets

    Ready

    Switch on common rules in one click instead of building them.

  • Locked rules the AI cannot change

    Planned

    What your rule decides stays decided.

  • Suggested rules from your team's corrections

    Planned

    When your team fixes the same thing three times, add a rule for it in one click.

AI helpers (optional)

  • AI fills in the lead for you

    In testing

    Name, phone, company, city, product, quantity and budget are read from the message.

  • Category, priority and summary for each enquiry

    In testing

    See at a glance what a lead is about and how urgent it is.

  • Suggested owner and stage, applied only when the AI is sure

    In testing

    You set how sure the AI must be; below that it only suggests.

  • Supplier pitches and spam set aside

    In testing

    Your sales list shows buyers, not sellers.

  • Reply drafts and deal summaries

    In testing

    A ready reply waits for your click, and a daily brief shows which deals need you.

  • Ask the CRM in plain words

    In testing

    Ask questions like 'open deals over 1 lakh in Pune' and get the list.

  • AI can be switched off per feature

    Ready

    Use only what you trust; everything works by hand too.

Reports

  • Pipeline, lead sources and won or lost

    Ready

    Know where your business comes from and what closes; export to CSV for Excel.

  • Response time report

    Ready

    See how fast your team answers, counting only your business hours and holidays.

Team, phone and language

  • Teams and who sees what

    Ready

    Staff see their own deals; managers see their team's.

  • Works on your phone

    Ready

    Install it like an app and use it in the field.

  • English and Hindi

    In testing

    Every screen in Hindi too; the wording is being reviewed.

  • API keys for AI apps

    Ready

    Connect your AI assistants with a key you can revoke any time.

Your data

  • Each business's data kept apart

    Ready

    No other business on the system can ever see your records.

  • Export, erasure and consent (DPDP)

    Ready

    Hand a customer their data, erase it on request, and honour STOP.

  • Full decision trail and retention settings

    Planned

    See why each enquiry was filed the way it was, and choose how long mail is kept.

Suggest a feature

Something eCRM should do for your business? Tell us; the founder reads every suggestion.

Suggest a feature for eCRM

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